It’s no secret that one of the fastest ways to get more leads is with Paid Ads. So many of our clients come to us wanting to refresh their capabilities deck but they hesitate because they don’t feel they have enough leads coming in to justify the investment.
Often those clients turn to paid ads to increase their lead flow. They know that with the right strategy, ads can quickly amplify their reach and position their brand in front of potential clients.
But if you rush into paid advertising without the foundational clarity of what you do, who you do it for, and why it matters, you end up wasting money on ad campaigns that don’t work.
But how does a capabilities deck tie into paid advertising?
It’s simple. When you invest time and effort into creating your deck, you’re essentially answering the same questions you’ll need to answer to set up and optimize your paid ad campaigns.
You’ll be addressing questions like:
- Who is your target audience?
- What unique value do you bring to the table?
- What are your most prominent success stories?
- How do you differ from your competition?
- What messaging resonates with your target audience?
- What kind of content do they like to see?
Without this clarity, you risk your advertising message being vague, unfocused, or, worse, entirely off the mark, leading to wasted ad budgets.
But when you use a capabilities deck as a precursor to your paid advertising efforts, you ensure that your ad campaigns are laser-focused. Your message is sharp, your target audience is clearly defined, and the value you offer is unmistakable.
Also, as potential leads come in through these ads, you already have a polished, well-thought-out capabilities deck ready to be presented. This not only streamlines the sales process but also immediately positions your brand as professional, competent, and clear about its offerings.
So before you dive headfirst into the world of paid advertising or any lead generation strategy, invest time in creating a capabilities deck that gives you clarity on your agency’s strengths and offerings.
You’ll not only be equipped with a valuable sales tool but you can also ensure your advertising efforts are pointed in the right direction, maximizing returns and attracting great-fit, high-quality leads to your agency.